Since all dental practices are different, all dental practice
marketing plans are also different. The specific details of your marketing plan
will depend on the specific goals you hope to achieve with your marketing.
However, while we can’t give you a “one-size-fits-all” solution,
we can help you build the basic framework to a strong marketing plan. Even
though all marketing plans have distinctive features, they also all tend to
share several of the same features as well. To get you started on creating a
plan that will help increase your patient count and profitability, we've identified five key components you should include.
5 Dental Marketing Plan Components
1.
Goals. We touched on goals briefly in our last post
about where to start, but
they’re also important to include in your marketing plan. Without including
your goals, you’ll have a tough time figuring out the steps you need to take
for your marketing to work to your advantage.
2.
Venues. There are lots of different ways you can
choose to market your dental practice. Between old standards like television,
radio, and newspaper, you can now also consider online content and social
media. Determine early on which venues you think would have the most success
with reaching your target audience. While you can certainly always switch it up
down the line if something isn’t working, it’s best to have a plan of attack
from the start.
3.
Leaders. Knowing who is going to be responsible
for creating and maintaining your marketing campaigns helps avoid confusion
down the line. Perhaps you’ve hired a specific person to be in charge of your
marketing. Perhaps you’re planning on taking it on entirely on your own. Maybe
you’re even considering outsourcing your marketing. Regardless, your dental marketing
plan should identify a breakdown for the division of labor so there’s no
question who is in charge.
4.
Timing. Depending on your budget and the venues
you choose, your dental marketing plan can
also establish the timing of your marketing. Let’s say you choose online
marketing and want to post one blog post per week. Establishing that goal from
the beginning can help keep your marketing team accountable. Or, maybe you want
to run a television commercial for a certain period of time each season. Once
you get the timing down, you can be prepared for the work that comes along with
creating your marketing campaigns.
5.
Metrics. Marketing your dental practice isn't worth doing if it isn't succeeding in bringing patients through your door and
increasing your profitability margins. You've already established your goals,
so next you need to determine metrics for tracking them. How will you know if
your marketing campaigns are working? Since marketing can be
expensive—particularly those older methods of television and radio—you want to
make sure you’re getting the best return on your investment. Having a clear
idea of where your money is going and how well it’s working can help you know
if you need to adjust your plan.
Your dental marketing plan will almost certainly have more than
five components, but these key features can get your strategy started off in
the right direction. There’s a lot to consider when creating the marketing for
a new business, but having a strong foundation to your plan can go a long way
toward creating your own success.
Is marketing not your thing? Want to focus more on dentistry? Half Dental Franchise has you covered. Click here to request more information and you’ll never have to worry about marketing again.
#jointherevo #dentalpractice #practiceownership
No comments:
Post a Comment